PROFILE

PLAIN HOMELAND, born from an entrepreneur's passion in 2006, has grown from a little furniture shop in Foshan into a global home furnishings enterprise. We bridge eastern craftsmanship with western design sensibilities, carrying forward our founder’s original commitment to making exceptional design accessible. Up till now, this legacy still lives in every partnership we build.

Today, our 100,000M² industrial park, 20,000M² smart warehouse, and 50,000M² company-owned flagship showroom stand as testaments to this journey. Yet behind these numbers lies an unwavering focus on human-centric design. From R&D to after-sales, our team of hundreds works as one, blending craftsmanship with innovation to transform houses into homes.

We measure success not in square meters, but in moments——snuggling up on the plush sofa we crafted after work, or curling up in bed with a book and a fragrant candle at night. This is why PLAIN HOMELAND exists—to make every space functional and poetic, and to make everything lovely within reach!

19+
YEARS OF EXPERIENCE
50,000m²
Flagship Showroom
200+
National Patents
300+
Stores Worldwide

Company Headquarters
Headquartered in Foshan, where tradition meets innovation, PLAIN HOMELAND has reimagined a 5,000m2 modern workplace. Dissolving boundaries like mist at dawn,glass partitions replace solid walls, while sunlight spills unimpeded across collaborative hubs. Every minimalist detail is designed to promote serenity and amplify focus, where boundaries fade to make room for ideas. This is not just an office, but also a space for liberation of mind.

2006
2008
2012
2013
2015
2017
2019
2020
2021
2022
2023
2024

Established
Establishment of the first store and the first hardware factory
Rebranded as 'PLAIN HOMELAND'
Become the golden supplier of Indian Chamber of Commerce, Provide the furniture solution for the royal members of Southeast Asian countries
Foshan flagship showroom upgraded
Establishment of 100,000㎡ production base and
20,000㎡ smart warehouse
Launch the first brand of 'OXME'
Launch the second brand of 'HANSPLAIN'
Won 2 of IAI Design Awards and other Chinese design awards
Launch the third brand of 'WASSAI' and 5,000㎡ new headquarters in operation
Upgrade the brand of 'OXME'
Establishment of several overseas stores

TEAM

Experienced R&D Team

PLAIN HOMELAND is a thriving hub of expertise, powered by 10 specialized departments and a growing team of over 300 skilled professionals.

Marketing Department

Charge of inviting investment,event planning and channel development in domestic China.

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INTERNATIONAL DEPARTMENT

Responsible for inviting global investment,international business negotiations and trade.

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DIRECTLY OPERATED DEPARTMENT

Charge of the retails of headquarters' flagship showroom.

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DESIGN DEPARTMENT

Specialized in soft decoration design and branding design.

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USER SUPPORT DEPARTMENT

Takes charge of after-sales service,following up on delivery time and customers' feedback management.

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R&D DEPARTMENT

Engaged in developing and updating products.

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QM DEPARTMENT

Responsible for product quality and quality test.

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INFO DEPARTMENT

Manages company infomation asset and maintain order system.

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HR DEPARTMENT

Responsible for talents selection and cultivation.

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FINANCE DEPARTMENT

Charge of financial management and project fund accounting.

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HONORS

Honors & Certificates

Design Awards
Patents
Quality Certificates

PLAIN HOMELAND is shaping the future of home living. Backed by over 200 patents and with unmatched market insight , PLAIN HOMELAND has been honoured with multiple industry-leading designs worldwide.